6 Tips for Creating Stunning Business Cards
Your business card can be an extension of yourself. Even though we all have phones and new means of connecting with people, the business card remains one of the most effective ways to connect with people. Make sure that yours properly represents your personality and what you do.
Ideally, you should be using your business card to make a memorable first impression. If you work in design or art, for instance, you could showcase your work through the card so that prospective clients get a glimpse of what you can do. Here are a few effective tips on how to create stunning business cards:
1) Treat Your Business Card Like a Portfolio
Your business card can be like a tiny portfolio. This is an excellent idea for those in the visual creative line such as designers, artists, and photographers. Make it effortless for prospective clients to view your portfolio by including some samples of your work or showcasing your visual design philosophy right on your card. Or you could design the card entirely around a single piece of work.
Even a simple photo insert can work wonders for your business card as you can see in the image below, which shows a photographer’s business card with some sample work. The business card was designed by Sam Soulek.
2) Use Special Finishes
If you’re more inclined to maintain a professional image, it’s likely that you’ll be opting for clean and modern designs. But the problem with simplicity is being simple often conveys “plainness.” If you prefer to keep you designs simple, adding something extra by using a special finish will immediately grab the attention of prospective clients.
Maybe you could emboss your logo, use metallic inks for the letters, or choose a special kind of textured paper. Whatever you decide to do, make sure it’s something that will enhance the overall design and not detract from it. Here’s an example of a business card with embossed lettering and classic design from Behance.
3) Explore The Use of Different Materials
While it may cost less to print your business card on card stock, getting creative with your materials can work towards making a lasting impression. There are plenty of material options for you to print your business card – from plastics and metals to wood and slate. The best thing you can do is choose a material that correlates with your business. For instance, recycled handmade paper for an eco-conscious brand.
This white steel business card from Pure Metal Cards give a sleek and professional finish while maintaining a unique element to your business card.
4. Make it Fun
Based on the type of business you run, using humor to create a fun and informal business card could work wonders for you. You can use the card to express a fun vibe and attract the right clients to work with. Complement humorous anecdotes with bright colors or a fun sketch that speaks for you.
You can also add some interactive features to your card to show off your sense of humor. There are plenty of options for this such as peel-off stickers, cutouts and pop-ups, etc. The idea is to get people to interact with your card, which will make it more likely to create a lasting impression on them. This hairdresser business card is both playful and interactive, giving off the impression that the business is fun to work with.
Brian Moore came up with a fun business card design implementing funny pictures he took of himself photoshopped to create a 3D effect. The goal was to stand out with a hint of humor and a unique take on business cards.
5. Experiment with Shapes
Another excellent way to ensure that your business card stands out is by opting for unconventional shapes. Ditch the usual rectangles and go for something more unusual like a dog-shaped card for a dog trainer or a flower-shaped card for a florist.
If you’re a bit hesitant about going overboard with unusual shapes, you can go for a simple circle or diamond-shaped card. Otherwise, you could print on a square card with curved edges. There’s also the option of using a slight variation of the rectangle with a slimmer and more elongated rectangle.
6. Give Your Card a Purpose
People get too many business cards from random firms and professionals, creating clutter for them. At the end of the day, they might end up throwing most of the cards unless they really need them. To make sure your card doesn’t end up in the pile of useless clutter, make it serve a purpose like this USB metal business card, for example.
Hopefully, these tips will be able to help you come up with creative ideas when designing your new business card.
Which one was your favorite? Leave a comment below and tell us which of these ideas you’ll be using.