Embrace Your Inner Nerd: How Gamifying Your Website Can Improve Your Marketing

Embrace Your Inner Nerd: How Gamifying Your Website Can Improve Your Marketing

One of the most effective marketing techniques to emerge over the last decade is also one of the least well known. “Gamification,” or applying common elements of gameplay—e.g. point scoring, strategy, competition—is an extraordinarily effective way to get your audience to engage with your product or service. Games stimulate the brain’s pleasure centers, and studying this type of physiological response is a growing and increasingly crucial area of marketing research.

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