How to Keep Designs Fresh (When Everyone Wants the Same Thing)

How to Keep Designs Fresh (When Everyone Wants the Same Thing)

Your fourth client this week just sent you the exact same rustic wedding invitations that have been trending on Pinterest, and you explain for a fourth time that no, you can’t just copy that design. You promise to create something with the same ‘vibe’ that they’ll love just as much. Now what?!

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Lessons from the Ocean: A Surfer’s Guide to Design Thinking

Lessons from the Ocean: A Surfer’s Guide to Design Thinking

My relationship with the ocean began before I was born. My parents rented a small boat the weekend “Jaws” was released. Coincidentally, the movie was filmed in Martha’s Vineyard, Massachusetts, where my father chose to introduce my mother to the sport of sailing. I’ve been told it did not go well.

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5 True Things Every Creative Already Knows (or Should Know) Vol. 1

5 True Things Every Creative Already Knows (or Should Know) Vol. 1

Sometimes we, at Design Instruct, encounter some true things about being a creative that we just have to share with you. Here’s a few to get us started.

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Use Randomness to Kickstart Your Creativity

Use Randomness to Kickstart Your Creativity

Sometimes the ideas just don’t come when you need them to. Maybe the random input technique is for you.

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You, The Ideal Creative

You, The Ideal Creative

We all have ideal versions of ourselves. It’s the person in your mind who has become all that we’ve wanted to be, has achieved all that we wanted to achieve, and producing the kind of work we’ve always wanted to produce. Unfortunately, it’s never as simple as that. We are never the perfect versions of the people we envision ourselves to be but that doesn’t mean we have to stop trying.

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Destroying Old Ideas to Make Room for New Ones

Destroying Old Ideas to Make Room for New Ones

In a moment of introspection over the weekend, I came to a rather stark realization about the lengths we go through to keep our creations in perpetuity. I examined my views on my own creative efforts and what I do to preserve every bit of control I have over them. Did I like what I saw? The short answer is no.

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Being Smart with Your Creative Time

Being Smart with Your Creative Time

The creative industry is built on a finite resource: Time. We can talk about the spontaneity of creativity. We can talk about talented individuals. We can celebrate the greatness and the importance of creative work. However, at the end of the day, there’s no denying that creative work is still work with a set of demands and expectations. And most importantly: deadlines and deliverables.

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“Should I Be a Designer?”

“Should I Be a Designer?”

I received an email from one of our readers a long time ago. For some reason, I started thinking about it again more recently. I thought I’d share bits of the conversation with you because I believe that it’s valuable to start a discussion on the topic.

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The Important Role of Hard Work in Talented People

The Important Role of Hard Work in Talented People

People sometimes talk in the creative field about talent — this abstract concept of some type of natural ability, miraculously bestowed upon a chosen few people. The notion of talent is romantic, mysterious and somehow inspiring; both to those who hope they have it and those who believe they have it.

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Staying Creatively Fresh

Staying Creatively Fresh

As the summer months (winter months, for our readers in the southern hemisphere) stare most of us in the face, it’s easy for our creativity to get lost in vacation mode. In this article, I’ll share some ways to keep your creativity fresh during these arguably laziness-inducing months.

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