Major companies today realize the importance of responsive web design. One of the biggest challenges businesses face with regards to the technique is this: How can their designs be responsive without affecting the brand’s visual identity?

The answer to that question, as is usually the case when it comes to responsive design problems, is a bit of creativity and media queries.

Responsive Logos is a site showing a proof-of-concept of how designers can make logos responsive. The site can give you inspiration and ideas for creating responsive logos.

Front page of Responsive Logos website

Head over to the site and resize your browser window to see the logos of household brands like Coca-Cola, Nike and Walt Disney responsively change depending on the current size of your browser. Notice how, for example, the Coke logo is responsive without impacting the company’s brand recognizability.

Coca-cola responsive logo design

The logo file type used in the proof-of-concept is SVG, a web image format that’s ideal for vector graphics. CSS media queries are used at four breakpoints in order to help determine which size of the logo should be presented to the user.

Author:

Jacob Gube is the co-founder of Design Instruct. Join him on Twitter @sixrevisions