There’s this rumor that blogging is only something that natural-born writers can do, but that’s not the case. Blogging is something anyone with an opinion and a voice of their own can accomplish.

Regardless of your industry or profession, there’s always room for creativity and growth. Today I’m going to show you how a blog can not only boost your creativity, but also grow your career prospects as well.

Harnessing The Creative Power of Blogging

Every blog has a purpose, something that it set out to accomplish. Have you ever stopped and asked yourself what your blog can do for you? Sure, it can make money, but what about something deeper and more profound?

Everyone has a unique form of creativity. Blogging helps us bring that creativity to the surface and show it to the world. Here are some ways your new blog can help you boost that creative side you’ve been hiding:

Find Your Voice

Even if you’re not talking, everyone has a voice that comes through in their writing. When you first start blogging, you may not see this unique style, but it’s there. It’s important that you blog about something you’re passionate about.

Your true voice comes through most when you’re within your “element.” If you’re writing about something you know and love, that confidence will fuel your ability to showcase your unique personality and voice in your writing.

A Safe Place

Your blog is your territory. While people can visit and comment, no one can tell you what to say, or what to write. Here you can be yourself and let your creative side run wild. You’ll be surprised how many people arrive and enjoy reading your content as well.

Furthermore, you can write drafts and store them as long as you’d like. If you just need to sit down and start writing without feeling the obligation to publish, you can do that. There’s nowhere else that you can go on the internet and have that kind of freedom.

Connect With Like-Minded Individuals

The best thing about blogs, is that they don’t exist in a vacuum. They are part of a greater community which is in turn part of an even larger movement of people. Your blog will attract people and other bloggers who share the same passion for your topic as you do.

This is an exciting opportunity to create discussion and build up creativity through the mutual exchange of ideas. This is the power of a blog for your creativity. Next, let’s take a look at how you can leverage this additional creativity to boost your career as well!

How Blogging Can Improve Your Career Prospects

Your blog is like a dynamic resume and portfolio all rolled into one. There’s incredible potential here for you to improve your career prospects and increase your chances of scoring that dream job if you have a blog.

Or, if you’re set on a working from home lifestyle, you can also build up a blog and make it profitable to the point where you won’t need to go job hunting ever again. Here are some ways you can use your blog to boost your career as well:

Create Your Personal Brand

Your blog represents a brand, and building a brand for yourself is a great way to stand out from the crowd. We typically associate brands with companies or corporations, but the concept applies to anyone who is trying to establish a reputation and a name for themselves.

As you grow and mold your blog with new content, all the aspects of it contribute to your overall brand. Keep these things in mind:

  • Your style of writing
  • The overall layout and design of your site
  • Your choice of topic and niche
  • The way you interact with readers on social media and in the comments

All of these things, and more, will contribute to your overall brand. If you’re using your blog to boost job prospects, employers will want to see all of these things to get a better understanding of how you present yourself and your work.

Market Yourself

The best way to leverage your blog for your career is to make it visible. Start by establishing yourself on a few social media platforms. Create a page for your blog on sites like LinkedIn and Facebook especially

From here, promote all of your content you create and encourage people to comment and discuss what you’ve written. When messages or comments come in, be sure to respond in a timely manner.

By marketing your blog and ultimately yourself, you are making it easier for potential career opportunities to take notice.

Treat Your Blog Like a Portfolio

As mentioned earlier, your blog can act as a dynamic resume and portfolio for potential job opportunities. This is where you will decide the structure of your overall site. In some cases, people will opt for a strict portfolio of unrelated posts or media that they have organized into a portfolio based on category.

On the other hand, you can structure your blog in a traditional manner with posts in chronological order, and contact/about us pages for people to see who’s behind the writing. Blogs can also be used as portfolios for artists or filmmakers.

Video content and images are a vital part of any blog, so having a focus on either or both of these things is a perfectly valid approach.

Final Thoughts

Blogging has become a powerful tool for anyone willing to put in the time and effort needed to make it work. Whether you’re a writer, an artist, a filmmaker, or something in between, your blog can help boost both your creativity and your career options.

Everyone should have a blog, so why not start yours today? Let us know how you’ve used your blog to pursue success in your career and creativity in the comments!

Author:

Robert Abramson is a social media marketer with over a decade of experience in the industry. He believes a blog is the best way to fulfill your career and your creativity.