Successful Logo Design: A Branding Perspective
At its start, the design process unfolds as collaboration between client and designer. When a client needs a logo designed, for example, he/she finds a freelancer or an agency, supplies information about his/her product or company (usually in a design brief) and the designer works with this information. There are certain technical pieces of information a designer should know in a logo design project. The designer then can incorporate the appropriate product specs to the design.

