There are a few key principles that are universally recognized as being vital components of good designs. Some of these principles are balance, negative space, scale and hierarchy. These elements all play a part in the creation of an effective design.

Would you like to learn about the most important visual design concepts? Watch this short video, titled "Elements of Design", by art director/motion designer Matt Greenwood — it visually illustrates the fundamental building blocks of great designs.


Jacob Gube is the co-founder of Design Instruct. Join him on Twitter @sixrevisions