Logotype/Wordmark Logos: 30 Creative Examples
Logotypes (or wordmarks) are logos that use typography to represent companies, organizations and products. Logo designers show their talent and creative skills by crafting a logotype that’s memorable, clever, and symbolic of the company they’re representing. To follow up on our logo design tutorial that presented a process developing a logotype from start to finish, here’s a showcase of logotypes (wordmarks) for visual inspiration.
28 Comments (Add yours)
Kawsar Ali
May 07 2010
Contributor
Some very cool logos here. Got some inspiration. Thanks for compiling them jacob
Shirley
May 07 2010
I love logotype! Thanks for compiling them.
The fish is one of my favorites, along with pencil, pause and sink it.
David
May 07 2010
Logotype is such a difficult skill to master but when its done right the end result always seems so simple and obvious. Thanks for posting these, my favs would be Playground and Human.
Jacob Gube
May 07 2010
Editorial Team
I completely agree with you. It’s a combination of extreme creativity and skill. You’re limited to one form of design elements: letters – that’s tough.
Chris Spain
May 07 2010
Contributor
Seriously excellent examples. Quite a few I’d never seen before too; thanks for the eye-opening!
Scott Corgan
May 07 2010
I’m always a sucker for a beautiful logo, mainly because there aren’t many out there! Thanks for the showcase!
Kimcool
May 09 2010
I think the chinese Type deisng is so great too.:)
Tathagata
May 10 2010
Yep, really inspirational and cool! Great compilation.
steven
May 17 2010
The Fido one is good.
Why does the pencil one have a triangle at the bottom between the last two letters, surely would have looked better as part of the dot in i?
miriam adenusi
Apr 30 2013
it wouldn’t have looked better. that would have been more of a cliche. Its perfect where it is. afterall we write with the pencil facing downwards. An artistic eye would see a complete pencil by looking at it. others probably, will have to look more critically! i simply love it! very creative!
dag
May 19 2010
You remember BullForg?
http://upload.wikimedia.org/wikipedia/it/d/da/Bullfrog_logo.png
Christian Logan
May 20 2010
The best ones are ‘look’ & ‘fish’ logos.
dag
May 21 2010
The best ones are ‘illusion’ logos.
Oliver Day
May 24 2010
I like all of them. Illusion and Trek are my favourites.
Daniel Neves
May 29 2010
OMG, they’re all AWESOME!
sunset
Jun 19 2010
yeah :) loveorhate :)
Kevin Schulte
Jun 25 2010
the love/hate one is awesome! great collection.
illusion and negativ are still my favs (:
Dan
Jul 27 2010
Superb post, some really great logos. Love the Illusion one.
Annie
Aug 28 2010
Great work!!!!!
Tejash
Oct 18 2010
thanks for adding my logo magnet capsule
Sittipong
Dec 10 2010
awesome, thanks for inspiration.
Artyom Shmatok
Jun 10 2011
Nice idea this logotypes, big thanks!
rob sageme
Nov 06 2011
whoa very epic..am so inspired to come up with a name and logo now,any help?
john
May 10 2012
steven, the i and the l represent the outside facets of a pencil as a lead pencil
is 6 sided.
the pencil is actually the total width of the i, the space and the l.
therefore the placement of the lead tip is…well…perfect.
Case
Jun 17 2012
These are cool as kind of visual puns, but they are all “see-says.” In other words, we’re seeing and saying the same thing basically, so the designer, while making something cool, is not really adding meaning. The visual is a bit redundant with the word.
I think it’s much more interesting when the visual brings something to the word that is not yet there. Of course, it’s harder to do, and doesn’t make for a good list-of-logos blog post, where people can “get” the design without the context of what the company does.
Eduardo
Aug 29 2012
just amazing.
The attempt to merge text, drawing coming in a symbol is really an art.
Isa Amiri Chulandim
Oct 26 2012
Awesome design. Many thanks.
maliheh
Nov 19 2012
it is very big logos . thanks for its.