Logotypes (or wordmarks) are logos that use typography to represent companies, organizations and products. Logo designers show their talent and creative skills by crafting a logotype that’s memorable, clever, and symbolic of the company they’re representing. To follow up on our logo design tutorial that presented a process developing a logotype from start to finish, here’s a showcase of logotypes (wordmarks) for visual inspiration.

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Author:

Jacob Gube is the co-founder of Design Instruct. Join him on Twitter @sixrevisions