We don’t usually get to see the design process. We often just see the finished product. What gets lost is the story, the thought process, and the creativity behind how a design is materialized.

In this video, Aaron Draplin goes through the design process of a logo. Throughout the video he narrates valuable and inspiring design ideas and techniques.

Author:

Jacob Gube is the co-founder of Design Instruct. Join him on Twitter @sixrevisions